Nongshim said on the 25th that, as part of its "Olyoung Pick" campaign themed around regional foods and a Sanrio character collaboration, it will launch two new snack products, "Drumstick Nugget Yangnyeom Chicken Flavor" and "Potato Chip Sweet Corn Flavor," on the 30th.
In addition, throughout September, it will run a pop-up store at Olive Young Central Myeongdong Town with the theme "Nongshim K-snack tour."
The two new products reinterpret regional signature foods as Nongshim snacks. Drumstick Nugget Yangnyeom Chicken Flavor was developed to match Suwon's whole fried chicken, and Potato Chip Sweet Corn Flavor was developed to match Gangwon Province's corn. Both products feature Sanrio's "Hello Kitty" character on the package.
At the "Nongshim K-snack tour" pop-up store, Nongshim will present a total of 10 snacks, including the two new products, four varieties under the "Nongshim K-bakery snack" concept called Bbang Bujang, two varieties of "Nongshim K-chicken snack" Drumstick, and two varieties of Potato Chip.
A Nongshim official said, "Through this campaign, we hope domestic and overseas consumers will experience Nongshim snacks in newer and more entertaining ways," and added, "We will continue to expand consumer experiences that showcase the appeal of Nongshim K-snacks through a variety of products and marketing."