GS25, a convenience store operated by GS Retail, said on the 25th it will roll out the "Number One" series, a reinterpretation of past top-selling lunchboxes based on historic sales data. With steady growth in demand for convenience store lunchboxes, the strategy is to rebuild proven past hits to suit current consumer tastes and strengthen product competitiveness.
The first product is the chicken lunchbox that ranked No. 1 in GS25 lunchbox sales for three consecutive years from 2016 to 2018.
The newly launched "Number One Chicken Lunchbox" includes two main chicken sides: garlic mayo chicken and ganpoong chicken. It is served with sausage, egg salad, and stir-fried kimchi. The price is 4,900 won.
GS25 plans to continue identifying era-defining popular lunchboxes based on past sales data and to roll them out sequentially as the Number One series. The idea is to give customers who experienced past products another chance to enjoy familiar menus while appealing to younger consumers who missed them with something new.
Existing lunchbox brands will also be expanded. GS25 is diversifying its lunchbox lineup by continuing its flagship steady seller, the "Hyejaroun" series, and introducing a new-concept "Lunchbox of the Month" every month.
Lunchbox sales are also on the rise. From January to July this year, GS25 lunchbox revenue increased 21.6% from the same period a year earlier. The trend appears to reflect demand shifting to convenience store ready-to-eat meals as people look for relatively affordable options amid rising dining-out prices.
Hong Hye-seung, MD on the FF team at GS Retail, said, "As demand for convenience store lunchboxes continues to grow, we launched the 'Number One' series to further strengthen product competitiveness by bringing back lunchboxes beloved by customers in the past," and added, "We will keep identifying popular products based on actual sales data to enhance customer satisfaction."