Lotte Homeshopping said on the 23rd that it has revamped its exclusive fashion brand "Nemer" for the fall-winter (FW) season and will unveil the "Nemer Paris Collection" in collaboration with renowned fashion designer "Christelle Kocher."
First introduced in September last year, "Nemer" features clothes made with premium materials such as top-grade cashmere that can be worn for a long time without being bound by trends.
Lotte Homeshopping said it carried out the revamp this season to strengthen the brand identity and product competitiveness.
On the 25th, Lotte Homeshopping will introduce the "Italian lambskin leather jacket," "cashmere-wool stripe sequin knit," and, for the first time for the brand, "premium denim" through its broadcast.
Kim Ji-yeon, head of fashion at Lotte Homeshopping, said, "This season, we strengthened the brand identity by adding a Parisian sensibility to the premium materials and refined designs that 'Nemer' has pursued," and added, "We will continue to break stereotypes about home shopping fashion and set new standards through differentiated collections and collaborations with global fashion experts."