Homeplus Co., which is undergoing corporate rehabilitation proceedings, will move straight into an additional discount event to cement the customer rebound confirmed after reopening.
Homeplus Co. said on the 19th that starting on the 21st it will hold a customer appreciation special-price event at all stores. For three days from the 21st to the 23rd, it will sell the season's first fall blue crab, "cold-water rub fainting crab," at 690 won per 100 grams, and 30-count U.S. white fresh eggs at 4,990 won. For My Homeplus membership members, it will discount 5,000 won on all varieties of grapes, apples, peaches, and kiwis.
Livestock and seafood items are also offered at about half price. It will discount "Ok-meok-dwae frozen solid samgyeopsal" by 50%, sell U.S. short rib on the 21st and grade-2 premium Korean beef, known as hanwoo sirloin and striploin on the 22nd at 50% off, respectively. On the 20th to 21st, it will offer "Healthy garlic-infused Jeongdaun smoked duck" (600g, 16,990 won) as a buy-one-get-one. "Huira Norway fresh salmon" will be 40% off; fresh squid and Jeju fresh hairtail will be 50% off; and the "Dangdang two whole old-style rotisserie chicken" will be sold for 9,990 won, down 4,000 won.
Homeplus Co. is pushing aggressive discounts to carry the demand recovery confirmed right after reopening into its performance trend. Earlier, Homeplus Co. posted 43.7 billion won in sales on the first weekend after reopening, and said the number of store visitors rose 74% compared with before the one-month business suspension. The company underscored that a significant portion of consumer demand, which had been feared to leave after the start of the rehabilitation proceedings, remains.
A Homeplus Co. official said, "To repay customers who have shown the possibility of normalization, we will continue to offer good products at affordable prices."