Genesis BBQ Group, which operates the chicken franchise BBQ, said on the 18th it will launch the "2026 BBQ Chuseok gift set," built around popular home meal replacement (HMR) products for the upcoming Chuseok holiday.
This gift set comes in three types centered on BBQ's popular chicken HMRs: ▲ hearty set ▲ golden table set ▲ gratitude master set.
The "hearty set" consists of five products: ▲ BBQ consomme chicken tenders ▲ BBQ fried chicken ▲ BBQ oven-roasted chicken thigh Jamaica ▲ BBQ spicy-sweet dakgangjeong ▲ BBQ keyonnaise dipping chicken tenders.
The "golden table set" expands to a total of nine products, including rich-broth dakgaejang, oven-roasted chicken thigh herb salt, smoked barbecue chicken, and two types of instant chicken gangjeong, covering everything from soups and stews to roasts and gangjeong.
The "gratitude master set" consists of 13 products, including oak-smoked chicken, rich-broth chicken gomtang, Chuncheon-style dakgalbi tteokbokki, and tender and moist black pepper chicken.
BBQ said its convenience food business is continuing to grow, centered on popular HMR products. In the first half of this year, HMR distribution sales rose 29.3% from a year earlier.
A BBQ official said, "This year, we newly put together Chuseok gift sets centered on HMR products that are drawing consumer response across various distribution channels, including online."