Nongshim said on the 14th it will carry out a summer season collaboration between the carbonated beverage brand Welch's and the battle royale PC shooting game "PUBG: BATTLEGROUNDS" (hereafter BATTLEGROUNDS).
The plan is to expand touchpoints with consumers through the synergy of Welch's and BATTLEGROUNDS, which are familiar to game users centered on PC rooms.
First, Nongshim will introduce a limited-time "Welch's Grape PUBG Edition" featuring a BATTLEGROUNDS design. Nongshim said it applied BATTLEGROUNDS game design elements to the product package to offer game fans a fresh sense of fun and collectible value. The product is available at retailers nationwide.
It will also release a limited-edition "Welch's X PUBG care package" gift set to commemorate the collaboration. Inspired by the "care package" that appears in the game, it includes Welch's, limited-edition merchandise, and coupons for in-game items.
There will also be offline events where game users can experience the collaboration firsthand. Starting today through the 27th, Nongshim will give coupons redeemable for in-game items and Nongshim's "Dakdari" snack to customers who purchase Welch's at seven "Nongshim RedForce PC Arena" locations, including Gangnam Station in Seoul and Seomyeon in Busan, and at "PUBG Seongsu" in Seongdong District, Seoul.
Next month, it will also hold the "Welch's Cup BATTLEGROUNDS tournament" to promote Welch's to users and creators.
A Nongshim official said, "Welch's, the representative beverage of PC rooms, together with BATTLEGROUNDS, has prepared a variety of programs that let people enjoy the brand in fun ways, from product purchases to offline experiences and game tournaments," and added, "Welch's will continue to present marketing that naturally fits into the daily lives and culture of young consumers."