Coupang said on the 7th that it improved the shopping experience (CX) from product search and comparison to purchase decisions by using artificial intelligence (AI).
Coupang recently applied an AI-based "see products at a glance" feature to major categories. It summarizes key points from product descriptions and presents features customers may want to know so they can grasp information quickly.
On product detail pages, it also introduced a "product Highlight" feature that shows key features summarized below the product name. Customers can check the core information first without reading the entire description.
For Rocket Delivery products in major home appliance categories, it applied an "AI infographic" feature. It automatically converts specs for products with many comparison factors—such as refrigerators, air conditioners, washing machines, and beds—into intuitive infographics. For washing machines, customers can identify the washable capacity and the suitable household size.
It also introduced a feature where AI summarizes product reviews. Based on customer reviews, it compiles the most frequently mentioned pros and cons so customers can quickly understand product evaluations without checking multiple reviews one by one.
The "AI product comparison" feature, applied to home appliance and digital categories early this year, is also in operation. Based on customers' product search history and product information, it provides highly relevant products and comparison data. For example, it compares different specifications of the same model or products with larger storage capacity.
A Coupang official said, "We plan to expand the scope of AI across product detail pages and introduce customer-friendly technologies," adding, "We will build the optimal shopping environment where customers can choose products easily and comfortably without inconvenience."