Hy said on the 6th that it will hold the "It's On soup and stew nourishing food event," bundling soup and stew products with rice and seaweed for discounted sales for the summer season.
The event was designed so a meal can be prepared easily with a hot-water bath or a microwave without cooking in front of a stove for a long time.
Hy will offer up to 20% off on a full table set that adds "It's On five-grain rice" and "It's On traditional seaweed and kkotdol seaweed" to It's On soup and stew products. For the set, customers can choose from "It's On boneless beef bone galbitang," "It's On spicy ugeoji galbitang," and "It's On siraegi beef bone chueotang."
It's On boneless beef bone galbitang is made by simmering boneless short rib meat with oxtail for a deep broth flavor. It's On spicy ugeoji galbitang combines short rib meat and domestically grown napa cabbage leaves with red pepper powder and doenjang for a spicy, robust taste.
It's On siraegi beef bone chueotang adds perilla powder, traditional doenjang, and beef bone broth to Korean loach and radish-leaf siraegi. Its sodium content was reduced by more than 25% compared with the average for instant chueotang products.
There is also a bonus giveaway. The featured products are "It's On zucchini freshwater shrimp soup" and "It's On Naju-style gomtang."
It's On zucchini freshwater shrimp soup uses freshwater shrimp and domestically grown zucchini for a refreshing, mildly spicy flavor. It's On Naju-style gomtang features a clear broth made by simmering domestic radish and beef, with thick slices of beef shank.
Hy will also offer black goat extract and It's On five-grain rice to participating customers through a drawing. Details are available on its own mall, Hy Freshit.
A Hy official said, "We organized this event so people can enjoy a simple yet hearty meal during the sweltering summer," adding, "We hope you experience It's On soup and stew products that suit your taste along with various purchase benefits."