CJ CheilJedang(097950) said on the 6th that it launched the AI platform "Food AI 360," which supports everything from real-time trend analysis to marketing, product planning and development, and consumer response simulation.
Developed in-house through collaboration among the food marketing office and the AX (artificial intelligence transformation) and DX (digital transformation) teams, "Food AI 360" upgrades the existing workflow—trend catching, concept development and evaluation, and market response monitoring—into a single platform.
CJ CheilJedang first introduced "Food AI 360" to its domestic business unit in June last year, and to speed up the global expansion of K-food, selected the United States as the second country to adopt it and completed the rollout at the end of June this year. Through this, CJ CheilJedang said it can analyze the U.S. food market and consumer reactions in real time and more precisely identify local K-food trends to quickly reflect them in product planning and marketing.
The platform also offers a "Concept Studio" function in which AI supports the creation and evaluation of new product concepts. "Concept Studio" translates predicted trends into concrete product ideas and proposes them by visualizing product direction, key features, and package formats. It then supports advance review of expected consumer reactions, strengths, and areas for improvement through AI-based evaluation.
In fact, CJ CheilJedang is showcasing products developed using "Food AI 360," including "matcha Hetbahn" and "Bibigo salmon steak," released in June.
Starting with the United States this year, CJ CheilJedang plans to sequentially introduce "Food AI 360" in key regions such as Japan and Europe to expand its AI-based marketing system globally.
A CJ CheilJedang official said, "Food AI 360 is a platform that links the entire process from trend capture to consumer evaluation and commercialization with AI, boosting both development speed and the likelihood of market success," adding, "We will continue to quickly translate consumer needs into differentiated products and further accelerate K-food growth in the global market."