Lotteria, the burger franchise brand operated by Lotte GRS, said on the 6th that after opening its first store at Jewel Changi Airport in eastern Singapore in Feb., it will open a second store in the western region, expanding its operating area.
The second Lotteria store in Singapore chose to open in one of the mega malls in the country's western region, a shopping and transportation hub.
Lotteria said that for the second store opening, it completed obtaining halal certification for materials and supplies such as burger and chicken items to ensure religious and cultural diversity, along with revamping the menu to reflect local food culture.
Lotteria will develop and run a breakfast-only menu reflecting Singapore's developed breakfast culture and the commercial characteristics of the newly entered western region. The menu is "K omelet burger, three varieties," a proprietary burger-style item inspired by Korea's street toast.
It also said that to obtain halal certification, it established an SCM (supply chain management) system that shares with Singapore stores the core materials and supplies directly developed and verified at the time of opening in neighboring Malaysia, thereby building procurement efficiency for the respective materials and supplies produced in both countries.
A Lotte GRS official said, "Since the opening of the first store at Changi Airport earlier this year, we will expand customer touchpoints by growing the brand from the east to the west through openings in downtown shopping malls, and we will expand the unique K-burger dining experience of Lotteria."