The sports brand New Balance, operated by E-Land Group World, will introduce same-day delivery service.
New Balance said on the 2nd that it will run a "Quick Arrival" service that lets customers receive products ordered before 12 p.m. on weekdays the same day.
The service will be offered mainly in Seoul and the capital region. In other areas excluding islands and mountainous regions, products will be delivered the day after the order date.
The Quick Arrival service is available on New Balance's official online mall and application. Eligible products will carry a separate badge so consumers can check.
New Balance built its delivery system in partnership with the urban logistics platform Dillybox Jungang. It assigns a shipping store by checking inventory at offline stores nationwide in real time, and Dillybox Jungang operates the delivery infrastructure.
A New Balance official said, "As delivery speed has become a key competitive edge in online shopping, we introduced the service to enhance customer convenience," adding, "We plan to steadily expand a differentiated shopping experience."
Meanwhile, New Balance is recruiting participants for the "2026 Run Your Way Seoul 10K Race," to be held on Oct. 4 in the area around Yeouido Park in Seoul.
Participants can apply on New Balance's official website. The race will proceed as a 10-kilometer loop course that starts at Yeouido Park, crosses the Han River, and returns.