Orion is accelerating the expansion of its potato snack business as it nears 1 trillion won in annual sales. The strategy is to boost production capacity at home and abroad and roll out country-specific new products in succession to strengthen its push into global markets.
On the 30th, Orion said last year's potato snack sales—including Poca Chip, Oh! Gamja, Swing Chip, and Yegam—came to 874 billion won. Of that, overseas sales accounted for 73%. Four of Orion's nine megabrands with annual sales of 100 billion won or more are also potato snack brands.
In China, Oh! Gamja posted 260 billion won in single-brand sales last year. In the first quarter of this year, Swing Chip overtook Choco Pie to become the No. 2 brand at the China subsidiary. To meet rising local demand, the company plans to add a Swing Chip production line and increase supply by 25% from current levels.
In Korea, once the expansion of the production line at the Cheongju plant is completed in the second half, potato snack production capacity will rise by up to 50% compared with current levels. In Vietnam, the company also plans to continue its market push by launching new products and expanding sales channels.