Global sportswear brand Lululemon has revamped Cheongdam Store, its first store in Korea, into an experiential store 10 years after entering the Korean market.
Lululemon said on the 30th that it will reopen the Cheongdam Store, which opened with its entry into the Korean market in 2016, after a renovation on the 31st.
Through the renovation, the store has been expanded to a total of four floors. The same global store design concept as the Gangnam flagship, which opened in Nov. last year, has been applied.
On the first floor, the latest women's and men's collections are displayed, with the basement level focused on men and the second floor centered on women's collections. The store incorporates natural materials and warm tones inspired by the coastline of Vancouver, Canada, to reflect the brand identity.
On the third floor, a yoga studio has been installed for the first time among domestic stores. This space offers a variety of fitness programs, including yoga, barre, and training, with current and former Lululemon ambassadors leading classes. General customers can participate by booking through Naver.
To mark the reopening, Lululemon held a pre-opening event that day and offered a yoga class and a 10th-anniversary session, among others. From the 31st to the 2nd of next month, it plans to run various community classes, including running, yoga, barre, and Pilates.
David Dravecky, head of Lululemon Korea, said, "Korea is the most important strategic growth market in our global portfolio," adding, "Through the Cheongdam store renovation, we will provide a space where customers can experience exercise and well-being and be connected with the local community."
Starting with the Cheongdam Store in 2016, Lululemon expanded its stores to Seoul, Gyeonggi, Busan, Daejeon, and Daegu. It currently operates a total of 26 stores in Korea.