Lotte Mart and Super said on the 28th that on the 25th they released "Oneul Joeun bigger tofu (400g)" and "Oneul Joeun more bean sprouts (400g)." These are renewed versions of the existing bestsellers "Oneul Joeun tofu (300g)" and "Oneul Joeun bean sprouts (300g)," and the sale price is 980 won each.
Lotte Mart and Super completely redesigned the volume and price structure in this renewal. While expanding the product weight from the previous 300g to 400g, about 33%, the price was lowered by 20 won from 1,000 won to 980 won. Accordingly, the price per 100g also became about 26% cheaper than the previous products.
The previous tofu and bean sprouts, each launched at 1,000 won in Apr. last year, have posted steady sales. From the launch through Jun. this year, the cumulative quantity of the two products sold at Lotte Mart and Lotte Super is about 2.4 million units. During the same period based on sales volume, tofu ranked third in its category, and bean sprouts ranked first.
Lotte Mart secured price competitiveness by leveraging an integrated purchasing system with Lotte Super. It achieved ultra-low prices by first setting a target sale price, then selecting product specifications and manufacturing partners to match it, and even reducing its own margin.
It also went through verification procedures to secure quality competitiveness. For tofu, the final product was selected by comparing key quality factors, such as protein and soybean solids content, across leading market brands, existing private brand products, and new candidates.
The bean sprouts were grown without growth promoters and were packaged after being washed twice. Product value was enhanced so consumers can cook conveniently without separate, complicated prep.
Lotte Mart and Super are continuously expanding private brand products priced under 1,000 won, focusing on ingredients consumers buy frequently. In Jun., they introduced "Oneul Joeun mung bean sprouts (380g)" and "Oneul Joeun soft tofu (350g)" at 980 won and 680 won, respectively. This time, they even converted the previously 1,000-won tofu and bean sprouts with proven sales into products priced in the 900-won range.
Choi Areum, MD (merchandiser) on the Food PB Development Team 2 at Lotte Mart and Super, said, "This renewal targets products with high customer demand, focusing on delivering real value for money that customers can actually feel," adding, "We will continue to offer PB foods that not only come at low prices but also have quality you can trust through thorough verification."