SSG.com said on the 27th that it will run a linked promotion with Baskin-Robbins and the SSG 7 Club through Aug. 31.
During the event, SSG 7 Club members will receive one 5,000-won Baskin-Robbins discount coupon per account. The coupon can be used at Baskin-Robbins for payments of 25,000 won or more. Among Baskin-Robbins app users who are not subscribed to SSG 7 Club, those customers will receive a two-month free membership pass.
After receiving a coupon number in the Baskin-Robbins app, customers can register it on the SSG.com event page by Aug. 31 to receive the free benefit.
SSG 7 Club is a membership that, for a monthly subscription fee of 2,900 won, gives a fixed 7% accrual on grocery payment amounts. It also offers benefits such as coupons for up to 7% off that can be used at Shinsegae Mall and Shinsegae Department Store Mall. By adding 1,000 won per month, members can also access TVING content, an online video service (OTT).
SSG.com plans to run joint promotions with popular brands to offer different benefits to both companies' customers while expanding their shared customer touchpoints.
Earlier, in May, during the "Beauty SSG Sale," it also held an event exclusively for SSG 7 Club with global skincare brand Kiehl's and confirmed the results of the brand partnership.
At the time, more than 60% of customers who purchased Kiehl's products chose items exclusive to SSG 7 Club. The number of customers who purchased Kiehl's products for the first time increased by about three times compared with the previous month's event, and repeat purchasers more than doubled.
An SSG.com official said, "We plan to broaden our membership base by partnering with popular brands across various categories," adding, "We hope customers enjoy a variety of benefits beyond grocery accruals."