Shinsegae Simon said on the 24th that it has newly brought the domestic contemporary brand Le Septembre to Yeoju Premium Outlet and Andersson Bell to Paju Premium Outlet.
Le Septembre is a contemporary brand that highlights structural silhouettes and delicate details. Andersson Bell has built recognition in the global market with designs that blend Korean sensibility and diverse cultural elements. Both brands entered Shinsegae Simon Premium Outlet exclusively in the outlet industry.
Shinsegae Simon is expanding its brand lineup in step with growing demand for K-fashion and domestic designer brands. Yeoju Premium Outlet features Wooyoungmi, Recto, Innnk, and Pottery, while Paju Premium Outlet includes Rave, Loeuvre, and Matin Kim.
It is also part of efforts to respond to rising shopping demand from foreign tourists. Shinsegae Simon is operating tour products that shuttle between Myeong-dong and Hongdae and the Yeoju and Paju outlets to improve accessibility for foreign visitors. It has also introduced easy payment services such as WeChat Pay, Alipay, and Line Pay.
To mark the new openings, Le Septembre is offering discounts of up to 60% and giving eco-bags to customers with purchases. Andersson Bell has prepared promotions including discounts of up to 50%, additional markdowns on select items, and gifts by purchase amount.
A Shinsegae Simon official said, "As interest in K-fashion among domestic and international customers grows, demand for designer brands is also expanding," adding, "we will continue to introduce competitive brands and provide a differentiated shopping experience."