Dunkin, the donut franchise, said on the 24th it will raise prices for 39 donut items by an average of 6.5% starting on the 2nd of next month.
This is Dunkin's first donut price increase in a year and six months, after it raised prices for donuts and coffee by an average of 6% in Feb. last year.
By item, the flagship "Famous Glazed" and "Kakao Hanni Dip" will rise by 200 won (11.8%), from 1,700 won to 1,900 won. "Crème brûlée donut" will be adjusted from 4,100 won to 4,200 won. Through a notice on its website, Dunkin said, "Due to the high exchange rate, continued increases in raw and subsidiary material costs, and rising overall expense, we had no choice but to adjust prices."
By contrast, three "Dubai-style chocolate donut" items, which once saw widespread sellouts, were cut by 300–400 won starting on the 22nd of last month. These products had been raised from 6,500 won to 7,900 won in Feb., up 21.5%. Analysts said the company moved to "selective price adjustments" as the trend cooled.