Mexico's premium tequila brand Clase Azul unveiled its limited-edition lineup to general consumers in Korea for the first time. The lineup includes three editions of Día de Muertos, inspired by the Mexican traditional festival "Day of the Dead," and Spirit of Champions, released to commemorate this year's North and Central America World Cup.
Clase Azul said on the 24th that it will exhibit and sell four limited-edition tequilas at the 2026 Seoul Bar & Spirit Show at COEX in Gangnam-gu, Seoul, through the 26th. Until now, limited editions had been introduced mainly to select VIP customers and comprehensive liquor wholesalers. This is the first time general visitors can see and purchase them directly.
Since its debut in 2021, the Día de Muertos edition has released a total of five products. Of these, the three most recently released will be unveiled at this event.
Launched last year, Recuerdos was inspired by memories with loved ones. It is an añejo-grade tequila blended from spirits aged 12 to 38 months in American whiskey barrels. It features notes of orange, caramel, and clove, and the bottom of the decanter (bottle) is adorned with a 24K gold-plated locket featuring an obsidian cameo.
The 2024 edition, Música, expresses the music and parades that fill the streets during the Day of the Dead festival. After a first maturation in American whiskey barrels, it underwent additional aging in two types of Scotch whisky barrels for a total maturation period of 26 months. Smoky peat notes blend with sweet flavors.
Aromas was inspired by cempasúchil, the Mexican marigold that symbolizes the Day of the Dead. After 25 months in American whiskey barrels, it received additional aging in Armagnac barrels, capturing flavors of peach, walnut, and cacao. A capsule ornament preserving an actual cempasúchil flower is inserted into the decanter.
All Día de Muertos edition bottles have a capacity of 1 liter and an alcohol content of 40%, and production is limited to within 10,000 bottles worldwide. Based on on-site sales at the exhibition, Recuerdos is 5 million won, Música is 4.2 million won, and Aromas is 3.6 million won.
Spirit of Champions was released in Apr. to commemorate the 2026 North and Central America World Cup co-hosted by Mexico. It is a joven tequila blended from spirits aged 28 months in oak from the Tronçais forest in France and unaged tequila, delivering flavors of walnut, almond, toasted coconut, and cinnamon. The trophy-shaped decanter features a gold ribbon and green malachite ornament. It is limited to 10,000 bottles worldwide, and the on-site price is 3.9 million won.
Clase Azul products are relatively high priced because they undergo strict processes from raw material cultivation and harvest to distillation, aging, and decanter production. Clase Azul selects only blue Weber agave plants that have grown sufficiently for more than six years as tequila raw material.
Brand ambassador bartender Yu Min-guk said at the Seoul Bar & Spirit Show, "Young agave has not yet accumulated enough sugar needed to make tequila," adding, "As agave grows, sugar components build up in the core, so it must be harvested when fully mature to achieve rich taste and aroma."
Clase Azul operates a policy of not reproducing a limited-edition design once all products are sold. Decanters are handcrafted by Mexican artisans and feature decorations such as unique serial numbers and gold plating for each product. The spirits inside are also differentiated from regular products through separate blending for limited editions or additional aging in special casks.
In addition to the limited editions, six tequilas—Plata, Blanco Ahumado, Reposado, Gold, Añejo, and Ultra—and three mezcals—Durango, Guerrero, and San Luis Potosí—are sold at the venue. On the 25th and 26th, educational sessions will be held for general visitors to explain the brand and the production process.