Lotte Wellfood(280360) said on the 24th that it selected actor Oh Jung-se as the new model for the snack brand "Kkokkalcorn."
Lotte Wellfood will sequentially unveil a new ad with the slogan "the romantic snack of our time, Kkokkalcorn" on TV and digital channels starting today. The plan is to deliver the value of romance that spans generations through Kkokkalcorn, which has long been loved by consumers, and to expand touchpoints with people in their 20s and 30s.
The ad carries the message, "in moments of romance, then and now, there is Kkokkalcorn." It shows scenes with Kkokkalcorn from past memories with friends to relaxed moments in everyday life now. It expresses everyday romance that continues despite changing times through Oh Jung-se's signature friendly and natural image.
Lotte Wellfood said Oh Jung-se's wide acting range across drama and film and his familiar image that spans generations align with Kkokkalcorn's brand direction.
Kkokkalcorn is Lotte Wellfood's flagship snack brand, known for its cone shape and crisp texture. Recently, it has focused on expanding consumer-participation content and experiential events, providing experiences that let people enjoy the brand itself beyond the product.
Starting with this ad, Lotte Wellfood plans to carry out various consumer-participation marketing activities online and offline to expand brand touchpoints.
A Lotte Wellfood official said, "we judged that actor Oh Jung-se's friendly and sincere image blends well with the brand image of 'the romantic snack of our time' that Kkokkalcorn pursues," adding, "we hope consumers will recall various romantic moments in their daily lives with Kkokkalcorn."