Ikea Korea will open Ikea Hyundai Premium Outlet Songdo on the 23rd, its first store in Incheon.
Songdo is the second urban store to open under Ikea Korea's "Closer Ikea" strategy released in April. Following Lotte Gwangju last month, this is the second, and it is a store format that broadens customer touchpoints by complementing standalone large Blue Box stores and online channels.
Until now, Incheon customers had to visit Goyang or Gwangmyeong or use online channels to shop at Ikea.
With the opening of the Songdo store, Incheon customers can access Ikea products and services closer to home. Ikea Korea said it chose the location considering the characteristics of Songdo International City, which attracts many young families and office workers and has established living infrastructure. The Songdo store is located inside a mixed-use shopping mall where people can enjoy shopping, dining, and leisure.
Since 2024, Ikea Korea has operated pop-up stores in 14 regions nationwide, expanding customer touchpoints to areas without stores. As of June, cumulative pop-up transaction counts totaled about 1.42 million, and online sales outside the Seoul metropolitan area, including pop-up regions, rose about 30% from a year earlier. The company plans to expand urban mall-in-mall stores based on the region-by-region demand confirmed this way.
Following Songdo, Ikea Korea plans to sequentially introduce urban stores in Daegu and Daejeon within the year. Ikea Korea entered the Korean market in 2014 with Gwangmyeong and now operates six offline stores—Goyang, Giheung, East Busan, Gangdong, and Lotte Gwangju—as well as e-commerce.