Global e-commerce platform Temu expanded the number of brands it monitors to strengthen intellectual property (IP) protection.
According to the "2026 intellectual property protection report" published by Temu on the 14th, the company expanded the brands monitored for intellectual property protection to 15,000, three times more than last year.
Temu requires sellers to undergo identity verification before they join the platform and list products. Over the past year, more than 40% of new seller applicants failed identity verification and were denied registration, and more than 16,000 seller stores with repeated intellectual property infringements were shut down.
At the product listing stage, the company also conducts a prior review for potential intellectual property infringement. All products are inspected before posting based on detection databases, and continuous monitoring is carried out after posting.
Temu's intellectual property infringement detection databases currently contain more than 47 million images and 9.5 million keywords.
A Temu official said, "Our goal is to protect intellectual property before harm occurs to rights holders."