Shinsegae(004170) department store South City said on the 14th that it will introduce a customer-participation membership program, "Sports Crew," to strengthen the competitiveness of its dedicated sports hall.
Shinsegae South City is located in the southern Gyeonggi commercial district concentrated with semiconductor corporations such as Samsung Electronics(005930) and SK hynix(000660), and has a high proportion of strong-spending customers in their 30s and 40s.
After the dedicated sports hall was renovated in April, sales in the sports, fashion, and golf categories in May–June rose 14% from a year earlier. The number of customers in their 30s and 40s for key brands Adidas and New Balance increased 15%.
Sports Crew will run from this month through December for customers who purchase in the sports, fashion, and golf categories. Customers can accrue sports mileage based on their purchase amount, and, depending on cumulative spending, receive Shinbaek rewards, Food Market and food and beverage (F&B) discount coupons, and discount coupons for the sports, fashion, and golf categories.
It also operates the "Sinsa Club Sports Crew" community within the Shinsegae Department Store mobile application (app). Customers who submit workout verifications and reviews of sports activities such as running and golf each month will receive vouchers worth up to 100,000 won for outstanding participation.
Bae Jun-seok, head of Shinsegae South City, said, "As we strengthened the competitiveness of the dedicated sports hall, we were able to confirm customers' positive responses," and added, "Through Sports Crew and a range of sports content, we will provide a differentiated experience where customers can enjoy not only shopping but also exercise and community together."