Domino's Pizza said on the 13th that it has chosen the five-member girl group "Rescene (RESCENE)" as its new exclusive brand model. It is the company's first new exclusive model contract in about two years since it signed an exclusive model deal with soccer player Son Heung-min in 2024.
"Rescene" has recently emerged as a "Gen Z icon" and ranked No. 1 in rookie idol group brand reputation in July.
A Domino's Pizza official said, "We thought our direction of pursuing an iconic and fun brand aligns well with Rescene, so we selected them as models and filmed a TV commercial in June."
Domino's Pizza's TV commercial is scheduled to run across on- and offline channels, including TV, theaters and YouTube, on the 16th, and Domino's Pizza's summer new products will be unveiled at the same time.