Lotte Group will hold the 2026 second-half VCM (Value Creation Meeting, formerly the presidents' meeting) on the 15th at Lotte World Tower in Songpa-gu, Seoul, chaired by Chairman Shin Dong-bin.
According to industry sources on the 13th, Lotte will hold the group's top management meeting, the VCM, on the 15th afternoon to discuss second-half management policies and mid- to long-term business strategies. The VCM is held twice a year, in the first and second halves, and 80 to 90 people attend, including Chairman Shin and his eldest son, Shin Yoo-yeol, head of future growth at Lotte Corporation, the CEO of Lotte Corporation, and the heads of each affiliate.
The core agenda of this meeting is expected to be the groupwide AI transformation (AX). Chairman Shin personally attended the "CEO AI Academy" on the 5th and 6th of last month and emphasized, "AX is not a choice but the top priority tied to the group's survival." At the first-half VCM in January, future business strategies, including AI, were also key items.
Chairman Shin has been pushing a structural overhaul for the second year. In November last year, Lotte replaced 20 CEOs—one-third of all CEOs—undertaking a second consecutive year of tough personnel moves. As this VCM is the first point of review since that shake-up, management strategies and performance in core businesses such as retail, food, and chemicals are also expected to be on the table.