Hyundai Department Store(069960) will open its first flagship store "The Hyundai (THE HYUNDAI)" in Tokyo, Japan.
Hyundai Department Store said on the 9th that it will open a "The Hyundai Global" store on the 10th at Tokyu Plaza Omokado, a mixed-use shopping mall in Omotesando, Tokyo, Japan. It is the first time a domestic department store will operate a large flagship store in a prime commercial district in Japan.
The Hyundai Global is a content export platform that supports overseas expansion of domestic brands. Hyundai Department Store opened a pop-up store in 2024 at the Parco Shibuya mall in Japan, followed by a permanent store last year and a The Hyundai Global section within the Japanese online fashion mall "NUGU."
The flagship store opening this time spans about 620㎡ (187 pyeong). It will feature seven brands across fashion, beauty, food and beverage, and intellectual property (IP) content, along with two dedicated pop-up store spaces.
K-fashion brands Koiseio038, RollaRolla, Double Lovers, Hieta, Stand Oil, Camel Coffee's first store in Japan, and IP platform WITHMU will open there. In the pop-up space, the street fashion brand TUGHCLUB will run its first offline pop-up in Japan.
Hyundai Department Store plans to establish about 10 flagship stores in major Asian regions, including Japan, Taiwan, and Hong Kong, by 2030.