Hotel Shilla said on the 7th that it has completely revamped its official website and mobile application (app).
The revamp focused on boosting customer convenience and strengthening the competitiveness of official channels by consolidation of the entire process from reservation and payment to travel information search.
Hotel Shilla newly unveiled an "Experiences" section to expand travel experiences beyond lodging. It offers local curation content that recommends each hotel's activity programs and nearby attractions, allowing customers to check local sightseeing and activity information together.
Convenience features were also strengthened. It introduced an "integrated booking bar," which allows reservations with minimal clicks, and a "price calendar" feature to compare room rates for desired dates. A prepayment feature was also added to reduce wait times on the day of check-in.
Exclusive benefits on the official website for Shilla Rewards membership members were also expanded. The integrated paid membership "Shilla S" subdivided the existing two-tier system into three tiers and enhanced benefits by tier.
Hotel Shilla will run a "Grand Renewal" promotion through Aug. 31 to mark the website and app revamp. For customers who book and stay through official channels, it will hold a lucky draw event offering a total of 22 nights of accommodation vouchers usable at Hotel Shilla-operated hotels worldwide, along with a new membership prize event.
A Hotel Shilla official said, "This revamp is a strategic change to enhance customer convenience while strengthening the competitiveness of official channels," adding, "We plan to continue expanding premium services and personalized experiences based on official channels."