Traditional liquor distribution platform Woorisul Store said on the 6th it will release a premium makgeolli, "Palgakmo Sanai Akgeolli," in collaboration with comedian Park Kyung-ho.
Palgakmo Sanai Akgeolli is a collaboration product that captures the Marine Corps' image of "grit and guts" as its concept. It was planned with the aim of delivering a message of vitality and support.
The product is brewed using 100% domestic top-grade Gimpo Geumssal rice. It forgoes artificial sweeteners to highlight rice's subtle natural sweetness and smooth flavor.
In addition, domestic omija and cornelian cherry were added, presenting a subtle red hue that differentiates it from existing makgeolli.
The alcohol content is 8%. It is higher than regular makgeolli. Woorisul Store said chilling the product and serving it in a glass with ice brings out the balance of acidity and sweetness for a more refreshing experience.
Recently, in the traditional liquor market, products collaborating with celebrities or characters have been launched one after another, expanding contact points with younger consumers.
An Woorisul Store official said, "Through the collaboration with Park Kyung-ho, who delivers strength to many with positive energy and laughter, we are introducing a storytelling traditional liquor that not only tastes good but also allows the public to empathize and enjoy together."
Palgakmo Sanai Akgeolli will be released in a 500 ml size. It is currently available for pre-order on Kakao Gift. Sales will also begin on Woorisul Store's Naver Smart Store at the end of this month.