Nongshim said on the 3rd that it signed a business agreement on the 2nd at Seoul City Hall with the Seoul Metropolitan Government's Women and Family Office to cooperate on the "More Beautiful Wedding" project. More Beautiful Wedding is a wedding hall rental program operated by the Seoul Metropolitan Government.

Nongshim announces on the 3rd that it signs a memorandum of understanding with the Seoul Metropolitan Government's Women and Family Policy Office at City Hall on the 2nd to cooperate on the More Beautiful Wedding project. From left: Ma Chae-suk, head of the Seoul Women and Family Policy Office, and Kim Bo-gyu, head of management at Nongshim. /Courtesy of Nongshim

The Seoul Metropolitan Government and Nongshim signed a business agreement on the 2nd in the video conference room on the sixth floor of the main building of Seoul City Hall to cooperate on the "More Beautiful Wedding" project.

The campaign was planned to support the start of engaged couples preparing for marriage. Nongshim said it embodies the value and meaning of its corporate slogan, "Make life delicious," which pledges to always be there so customers' lives can be joyful and happy.

Nongshim plans to provide subsidies for studio, dress, and makeup packages for selected engaged couples and run on-site support programs. It plans events such as wedding photo support, return gifts made up of Nongshim products, and a photo booth installation.

Nongshim will also run a "donation program" along with wedding support. In proportion to the number of congratulatory messages guests write on the wedding day, it plans to donate Nongshim ramen to Seoul Metropolitan Government welfare facilities in the engaged couples' names.

A Seoul Metropolitan Government official said, "Through cooperation with Nongshim, this campaign is meaningful in that it provides practical benefits to users of Seoul's 'More Beautiful Wedding' and contributes to creating a healthy wedding culture through public-private cooperation."

Nongshim plans to select recipients through a call for stories from engaged couples. Stories will be collected for about a month starting on the 6th on the Seoul Metropolitan Government's "More Beautiful Wedding" website.

A Nongshim official said, "We planned this campaign to give practical help to engaged couples standing at the starting point of a new life and to join in meaningful sharing," adding, "We plan to operate it with sincerity as part of participating in solving social issues such as low birthrates and high-cost wedding culture."

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