Medicube, the beauty brand of global beauty corporations APR, logged strong sales during Amazon Prime Day events held in the United States and Europe.
APR said on the 3rd that it ran promotions targeting key countries in the United States and Europe during the Amazon Prime Day event held from on the 23rd to the 26th (local time) last month. Prime Day is the large-scale discount event Amazon holds every year.
During the event in the United States, Medicube ranked No. 1 across all Amazon search terms, ahead of "iPad," "Lego," and "AirPods." It was a sharp rise from No. 9 last year.
The United States is a core market where APR is maintaining solid growth. Last year, APR posted annual sales of 1.5273 trillion won, with North America accounting for about 37%.
By product, "Zero Pore Pad" ranked No. 1 across Amazon's entire beauty institutional sector for the second straight year. In the toner and lotion institutional sector, it held No. 1 for the third straight year. Strong sales also continued for existing products such as "Collagen Gel Cream" and "PDRN Pink Peptide Ampoule," as well as new products such as "PDRN Pink Collagen Volume Multi Balm."
It posted results in Europe as well. Medicube took part in Prime Day for the first time on Amazon in the United Kingdom, Germany, Spain, Italy, and France, and in each country an average of seven or more products made the top 100 beauty bestsellers. On the final day of the event, it ranked No. 1 in beauty category search terms on Amazon in the United Kingdom, Spain, and Italy.
APR plans to continue diverse activities to strengthen brand influence in the United States and Europe. It aims to raise brand awareness by expanding offline distribution networks and operating pop-up stores.
An APR official said, "Through this event, we reaffirmed our brand competitiveness in the U.S. market and also confirmed consumer demand in the European market," adding, "We will continue to strengthen our push into global markets through diversification of sales channels and locally tailored branding strategies."