Shinsegae Duty Free said on the 1st that it will roll out an airport transfer convenience service for VIP customers starting on the 13th. The aim is to expand duty-free shopping benefits beyond the point of purchase to the entire pre-trip process, including getting to the airport.
Shinsegae Duty Free's airport mobility service is a transportation support program that links customers' homes with the airport. When customers specify their preferred location and time to match their departure or arrival, a professional driver helps them travel from home to the airport or from the airport to home. Customers using both Incheon Airport and Gimpo Airport can use the service.
The service is offered exclusively through a partnership with LANE4, a platform transport operator authorized by the Ministry of Land, Infrastructure and Transport and a dedicated VIP transport partner for global airlines.
Shinsegae Duty Free prepared this service to improve convenience for VIP customers who frequently travel to and from the airport and to strengthen differentiated benefits by membership tier. While existing membership benefits centered on rewards based on purchase amounts, the strategy now is to expand to service-type benefits that customers can feel during their journeys.
The service operates by issuing mobility coupons to S.VIP and VIP customers, the highest tiers at Shinsegae Duty Free. Customers can check their vouchers in the "My Page" coupon box on Shinsegae Duty Free's online mall, then enter the vehicle type, pickup time, flight information, and terminal on the reservation page. From booking to pickup, customers can set their own schedules and use a customized transfer service that fits their travel plans.
The fleet consists of premium sedans and vans, taking into account the number of passengers and the amount of luggage. Customers can choose the vehicle that suits their party size, baggage needs, and travel purpose.
By integrating flight information APIs, real-time operational data such as flight delays are also reflected in running the service. The system is implemented in connection with LANE4's operating platform. Through this, Shinsegae Duty Free plans to provide stable pickup and drop-off services even when departure or arrival schedules change and reduce customer inconvenience that may arise during airport transfers.
A Shinsegae Duty Free official said, "The airport mobility service extends the convenience of transfers—which customers actually feel most before and after duty-free shopping—as a premium membership benefit," adding, "We will continue to listen to customers and keep discovering differentiated benefits tailored to each tier's needs to elevate Shinsegae Duty Free's unique premium membership value."