Seven-Eleven, a convenience store operated by Korea Seven, said on the 30th that it will roll out a monthlong, large-scale customer appreciation event to mark "711 (Seven-Eleven) Day" on July 11. 711 Day is a brand event derived from the numbers 7 and 11 that symbolize Seven-Eleven and has been the company's flagship campaign held every July since 2014.
Throughout July, Seven-Eleven will run a "Lucky Price" event, discounting a total of about 560 items, including beverages, alcohol, ice cream, refrigerated foods, fresh foods, household goods, and fashion accessories. The event focuses on high-demand summer foods and daily essentials to ease basket burdens.
A total of 174 beverage items will offer cross-brand 1+1 benefits. For 120 ice cream items, 1+1 and 2+1 deals will apply. All Häagen-Dazs products will be discounted 40% when purchasing two or more, and customers paying with Naver Pay can receive an additional 15% off.
Seventy-nine beer items, a representative summer alcoholic beverage, will be discounted up to 51%. Twenty snack items such as squid and jerky will also be available under 1+1 deals.
A points-earning event using the Seven app will run in parallel. Among the Lucky Price items, customers who purchase any of 290 items and register them on the Seven app will be entered into a daily drawing throughout July to receive 711,000 points, awarded to one person per day. A total of 31 people will receive benefits during the event period.
Seven-Eleven will also sequentially release seven limited summer-season goods featuring Hello Kitty, a globally popular Sanrio character, and Han Kyo-dong. The lineup includes items useful for vacation and travel season, such as suitcases, cooler bags, and pouches.
Gi Hyeon-gyeong, head of marketing at Seven-Eleven, said, "We prepared on an unprecedented scale so customers can experience both tangible discounts and differentiated IP products throughout July," adding, "We will continue to build 711 Day into the most anticipated flagship convenience store brand event based on Seven-Eleven's unique product competitiveness and abundant benefits."