CJ Olive Young said on the 29th it will open "Olive Young Beauty Mansion Seongsu" in Seongsu, Seoul, on the 30th.
This store is a new experience-focused location following Olive Young N Seongsu, the flagship in Seongsu-dong. It was prepared to extend the K-beauty heat, formed around Yeonmujang-gil, up to North Seongsu. Olive Young N Seongsu, which opened in Nov. 2024, is seen as a hub that nurtured Seongsu into a leading K-beauty commercial district by meeting the segmented beauty-experience demand of foreign tourists.
Beauty Mansion spans a total floor area of about 500 pyeong across four floors. True to the name "mansion," which refers to luxury dwellings, each floor is arranged into multiple room-like spaces. The fourth floor also offers a rest area with beauty books and an LP listening space. It is designed so customers can directly explore the brands and experience content placed in each space, as if invited to a grand home.
On the first floor, which customers encounter first, shop-in-shops and popup-store areas are arranged on both sides around an open lounge. Brands can use this space to effectively present their stories and core products in step with new product launches or key campaigns without opening separate stores in the Seongsu area.
It also strengthened the expertise of experiential content. The second and third floors each feature services specialized in color cosmetics and skincare. Customers can do more than browse products—they can receive precise diagnostics and consulting in one place.
It is also introducing new services that differentiate it from existing stores. First, it added a new "Beauty Device Studio," where customers can try popular K-beauty devices favored by global customers and learn proper usage. Targeting post-medical-tourism care needs, it will also run "Advanced Derma Consulting," which analyzes the causes of skin concerns with 3D skin diagnostics and proposes customized K-dermo cosmetics.
In addition, it offers a range of services in one place, including Color Fit Touch, an AI image-diagnosis-based personalized makeup service, as well as skin and scalp consulting, quick touch-up, and Find Your Color—already introduced at Olive Young N Seongsu.
An Olive Young official said, "Beauty Mansion will be a space that offers differentiated beauty experiences for global fans and provides brands with opportunities to expand customer touchpoints," adding, "We will continue to strengthen differentiated services so domestic customers and foreign tourists alike can experience K-beauty in depth."