Convenience store 7-Eleven said on the 28th that it held a "7-Eleven Match Day (hereafter match day)" at Busan Sajik Baseball Stadium. Match day is a win-win program held every year in which franchise owners, employees, and customers enjoy sports together and communicate.
According to 7-Eleven, this year's match day was held on the previous day at Busan Sajik Baseball Stadium. One hundred franchise owners and employees from the Busan and South Gyeongsang regions were invited. Attendees received game tickets and snack kits, and inside and outside the stadium, customer participation programs using collaboration products from 7-Eleven and the Lotte Giants were operated.
In particular, in the application (app) event zone, customers who signed up for the company's app using a QR code received the Giants collaboration "ballpark set" and mobile discount coupons. In the game zone, various prizes such as KBO Mickey Mouse dolls and acrylic keyrings were given out through a roulette game.
For that day's game, fans of 7-Eleven and the Lotte Giants directly took part in the ceremonial first pitch and first hit. The ceremonial first pitch was given to the customer who purchased the most Giants collaboration products. The ceremonial first hit was performed by the winner of the Lotte Giants cheering story event held with 7-Eleven.
Jang Jong-bong, head of 7-Eleven's Operations Division 5, said, "Match day is a festival where franchise owners, employees, and customers who have been with 7-Eleven's growth come together as one," and added, "We will continue to strengthen partnerships through various programs that allow us to communicate together on-site."
Meanwhile, 7-Eleven is actively expanding customer touchpoints through sports, including match day. According to 7-Eleven, cumulative sales of collaboration products with the Lotte Giants reached 4 million units last year. This year, through the "Go Giants (Go! Giants)" project, it also unveiled a total of 15 collaboration products.