Hanssem, a comprehensive home interior company, said on the 26th it will operate a "My Signature Dressroom" pop-up store (temporary store) in collaboration with the fashion platform W Concept through the 28th.
The pop-up at Starfield Suwon's first-floor Tower Atrium presents storage solutions tailored to consumers' lifestyles using the premium storage furniture "Signature Dressroom." Signature Dressroom features wall panels and slim frames that can be installed without wall construction. It improves storage capacity by about 1.5 times compared with existing products.
In particular, three themed spaces let visitors experience various storage methods: ▲ "Social Lifer," for office workers with frequent work and gatherings ▲ "Weekend Traveler," for those who enjoy travel ▲ "Active Hobbyist," for those who enjoy hobbies. It also showcases efficient ways to store not only clothing but also bags, shoes, and accessories by using various specialty units such as island cabinets, collection cabinets, shoe racks, and wide shelving cabinets.
Visitors to the pop-up will receive various benefits. Through a QR code, they can purchase W Concept fashion products at a 25% discount, and by joining a social media (SNS) verification event, they can enter a lucky draw for prizes including a 50% discount voucher for a Hanssem dressroom and W Concept gift certificates worth up to 1 million won. Customers who receive dressroom consultations at Hanssem's Starfield Suwon store will also receive household goods worth up to 170,000 won.