Nongshim said on the 25th that it will participate in the "2026 MyK Festa," held at Kintex in Ilsan, Goyang, Gyeonggi, from the 25th to the 28th, and operate a standalone booth themed around the new product "Shin Ramyun rosé."
The 2026 MyK Festa, hosted by the Ministry of Culture, Sports and Tourism, is a large-scale comprehensive expo that introduces K-culture across beauty, food and beverage (F&B), fashion, and more to consumers around the world.
Nongshim plans to use this event as a stage to showcase the appeal of Shin Ramyun rosé to visitors. During the event, it will take part in "MyK Street," an exhibition and experience zone set up in Hall 3 of Exhibition Center 1 at Kintex in Ilsan.
To let visitors experience the characteristics of Shin Ramyun rosé, the booth space will be divided into three zones—photo zone, event zone, and food truck—providing opportunities for hands-on experiences. ◇ ◎ ▲
Shin Ramyun rosé is a global strategic product that Nongshim introduced to mark the 40th anniversary of the launch of Shin Ramyun. On the 18th of last month, it was first released in Korea and Japan in a cup noodle format.
A Nongshim official said, "As a leading representative of K-food, which has become central to K-culture, we aim to introduce the unique taste of Shin Ramyun rosé to fans around the world," adding, "We will continue to expand online and offline touchpoints where global consumers can directly experience the taste and culture of K-ramen."