Lotte Wellfood said on the 23rd that its ready-meal brand "Siksa Theory" will release three shelf-stable soup and stew products.
The newly introduced products are menus created in collaboration with Baeknyeon Store, recreating signature dishes from famous local eateries in each region. In particular, they are also the second collaboration items of the "Siksa Theory X Baeknyeon Store" project, a market access support program for small business owners that Lotte Wellfood is promoting with the Ministry of SMEs and Startups and others.
Baeknyeon Store refers to restaurants (businesses) selected by the Ministry of SMEs and Startups from among shops that have been in operation for over 30 years, recognizing their excellence and growth potential. Earlier, on Feb., Lotte Wellfood unveiled its first collaborations with Baeknyeon Store brands, including ▲ Hyeongje Songjeong tteokgalbi ▲ Shinya Chicken dakgangjeong.
"Tahang-gol," which has carried on a second-generation tradition in Daejeon since 1979, applied the recipe for its signature menu "Ttagwi-tang" to this new product. It uses only domestically sourced lean meat so there is no need to pick out bones, and adds potatoes, Cheongyang chili peppers, and perilla powder.
"Haeundae Original Grandma Gukbap," which has kept its spot in front of Busan Haeundae Station for three generations since 1962, joined the new product collaboration with its signature beef radish soup recipe. The recipe follows the traditional Gyeongsang-do style of beef radish soup, adding domestic radish to brisket broth.
"Odeng Restaurant," known as Korea's first budae-jjigae specialty restaurant, recreated budae-jjigae with its secret sauce maintained since 1960, kimchi brine, and vegetable stock. It also includes sausage, tofu, and ham.
Lotte Wellfood put the new products in shelf-stable ready-meal packages. The company said they are not only easy to store but also highly convenient to eat, as you only need to heat and cook the contents as is. A Lotte Wellfood official said, "We plan to continue mutual growth with small business owners by partnering with more famous eateries nationwide and strengthening our product lineup to improve consumer satisfaction."