Tim Hortons, a Canadian coffee house, said on the 23rd it will roll out a seasonal campaign using summer fruits.
Starting on the 24th, Tim Hortons will run the "Fruitful Summer" campaign and launch nine limited-time seasonal items, including fruit drinks and desserts.
The campaign is designed to let customers enjoy the flavors and colors of in-season summer fruits in various combinations. A total of eight fruits are used, including watermelon, apple mango, peach, Shine Muscat, strawberry, kiwi, apple, and blueberry. Tim Hortons plans to offer an experience that feels like receiving a basket of fruit through a single drink or dessert.
The new lineup includes six drinks and three desserts. The drink lineup is characterized by visuals that highlight the fruits' natural colors. It emphasizes a refreshing summer vibe by intuitively presenting a variety of colors such as yellow, pink, green, and red. The menu consists of smoothies, juices, and quenchers so consumers can choose based on their preferences.
The three smoothies are topped with real fruit to enhance texture and visual finish. They include the yellow "Apple Mango Smoothie" topped with sweet mango, the pink "Peach Strawberry Smoothie" combining peach and strawberry, and the green "Shine Apple Kiwi Smoothie" using apple, kiwi, and Shine Muscat.
The juice and quencher lineup is filled with cooling options fit for the sweltering summer. Offerings include "Fresh Watermelon Juice," which contains watermelon flesh prepared in-store; "Fruitful Watermelon Quencher," a punch-style drink combining fruit and soda; and "Watermelon Smoothie," which emphasizes watermelon flavor. In addition, the "Apple Mango Juice," capturing the sweet flavor of apple mango, will also be released.
The campaign will also introduce for the first time the new dessert "Cake Roulers." Cake Roulers reinterprets Tim Hortons' signature donut, the "Cruller," in cake form. It retains the cruller's signature crisp texture while adding smooth yogurt cream and fresh fruit toppings.
Cake Roulers highlight visual contrast by placing colorful fruits on a white cream base. As a new form of seasonal dessert that blurs the line between donut and cake, it will be released in three varieties: "Apple Mango Cream Cake Rouler," "Peach Yogurt Cake Rouler," and "Shine Yogurt Cake Rouler."
The campaign is seen as an attempt to broaden the cafe experience by putting fruit drinks, which see high demand in summer, at the forefront while also adding new dessert products. Tim Hortons plans to target both the demand for light summer beverages and dessert consumption through a menu that emphasizes colors and textures.
A Tim Hortons official said, "This campaign was prepared based on Tim Hortons' brand philosophy of highlighting the appeal of fresh materials and supplies," adding, "We hope you enjoy the richer array of seasonal flavors and colors through drinks and desserts made with summer fruits."
To mark the launch of the summer-only menu, Tim Hortons will also run the "Fruitful Summer Challenge." Customers who purchase 10 drinks, including three Fruitful Summer beverages, will receive a limited-edition "Maple Check Double Umbrella" featuring Tim Hortons' signature check design.