Nongshim said on the 22nd that its new product "Yukpo-kkang" surpassed a cumulative 1 million bags in sales just two weeks after its launch.
Earlier, Yukpo-kkang was first unveiled on the 8th and has been evaluated as a new Kkang series snack following the success of "Meoktae-kkang," released in 2023. Meoktae-kkang adds the savory taste of dried pollack to the salty and zesty flavor of Cheongyang mayo, and its cumulative sales have reached about 52 million bags to date.
Yukpo-kkang is a new product developed based on consumer ideas. At the "Creative Workshop" that Nongshim held with consumers in 2024, the idea for a "jerky snack" led to product development. It reinterprets umami-rich beef jerky as a snack, featuring a spicy flavor with black pepper added to a rich beef taste.
According to Nongshim, Yukpo-kkang is currently sold across online and offline channels, including hypermarkets, convenience stores, and e-commerce. Some stores have seen shortages, and it has even appeared on secondhand transaction sites. In response, Nongshim plans to expand production lines to the Gumi plant, in addition to the existing Busan and Asan plants, to meet rising demand.
In particular, Yukpo-kkang directly targets consumers' needs, broadening the scope of conventional snacks by a step, Nongshim said. Since the 1971 launch of Shrimp Cracker, the "Kkang series" brand heritage has been infused with a fresh sensibility, drawing strong consumer response.
A Nongshim official said, "We plan to continue a variety of attempts to expand the scope of the snack market to broaden consumers' gastronomic experiences."