Lotte Department Store will hold a special exhibition to present winners of the 2026 Korea Wine & Spirits Awards to consumers. It will showcase a wide range of award-winning products in one place, from makgeolli and Korean liquor liqueurs to soju, baijiu, sake, and Korean wine.
Lotte Department Store said on the 22nd that it will run the "2026 Korea Wine & Spirits Awards winners special exhibition" from the 26th to July 2 in the event hall on basement level one of its main store in Sogong-dong, Jung-gu, Seoul. The event will be held for seven days to coincide with Lotte Department Store Wine Week.
The exhibition was prepared to introduce winners of the Korea Wine & Spirits Awards, hosted by ChosunBiz, to key department store customers. The Korea Wine & Spirits Awards is a comprehensive liquor competition that selects winners through expert blind tastings of domestic and international beverages, including Korean traditional liquor, soju, beer, whisky, baijiu, sake, and wine.
Six companies will participate in the event: Beompyo Brewery, J1 Agricultural Company Corporation, Won Spirits, HwaGang Liquor, Big Boy Liquor, and Nanal. All were winners at this year's Korea Wine & Spirits Awards.
The product lineup includes Korean rice wine, Korean traditional liquor, liqueurs, distilled spirits, baijiu, and sake. Visitors can find a variety of winners in one place, from modern reinterpretations of traditional liquors to overseas premium spirits.
Beompyo Brewery will present Korean rice wine products such as "Beompyo Saeng makgeolli 12%" and "Beompyo Saeng makgeolli 7%." J1 Agricultural Company Corporation will introduce "Siega," a Korean liquor liqueur brand featuring pear aroma and grape aroma. Won Spirits will roll out distilled spirits such as "Wonsoju" and "Hwanyeong." Nanal, a Hansan sogokju producer, will also join the event to showcase Korean traditional liquor products such as "Gamsajuneunnal" and "Natkkot."
Imported liquor companies will also take part. HwaGang Liquor will present Chinese baijiu products such as "Sebongju," and Big Boy Liquor will introduce sake products such as "Yoshino Monogatari Yuzu Light Type" and "Shirataki Seven Junmai Daiginjo."
This exhibition is meaningful as an offline event where consumers can directly experience winners of the Korea Wine & Spirits Awards. Until now, the Korea Wine & Spirits Awards has played a role in discovering outstanding liquors through expert evaluations. This time, the plan is to broaden consumer touchpoints for the winners through collaboration with Lotte Department Store.
A Lotte Department Store official said, "This exhibition is a venue to directly introduce winners of the Korea Wine & Spirits Awards to department store customers," adding, "Consumers seeking a special experience and a sensory glass will have an opportunity to discover good drinks."