Lotte Department Store will hold a special exhibition to present winners of the 2026 Korea Wine & Spirits Awards to consumers. It will showcase a wide range of award-winning products in one place, from makgeolli and traditional Korean liquor liqueurs to soju, baijiu, sake, and Korean wine.
Lotte Department Store said on the 22nd it will hold a "2026 Korea Wine & Spirits Awards winners special exhibition" from the 26th to July 2 at the event hall on basement level one of its main branch in Sogong-dong, Jung-gu, Seoul. The seven-day event coincides with Lotte Department Store Wine Week.
The exhibition is designed to introduce winners of the Korea Wine & Spirits Awards, hosted by ChosunBiz, to key department store customers. The Korea Wine & Spirits Awards is a comprehensive liquor competition that selects winners through expert blind tastings of domestic and international beverages, including traditional Korean liquor, soju, beer, whisky, baijiu, sake, and wine.
Six companies will participate in the event: Beompyo Brewery, J1 Agricultural Corporation, Wons Spirits, HwaGang Liquor, Big Boy Liquor, and Mirasil Wolf Winery. All won at this year's Korea Wine & Spirits Awards.
The participating product categories include Korean rice wine, traditional Korean liquor liqueurs, distilled spirits, baijiu, sake, and Korean wine. Visitors can find a variety of winners in one place, from modern reinterpretations of traditional liquors and premium imported spirits to wines made with Korean-grown fruit.
Beompyo Brewery will present Korean rice wine products such as Beompyo Saeng makgeolli 12% and Beompyo Saeng makgeolli 7%. J1 Agricultural Corporation will introduce Siega, a traditional Korean liquor liqueur brand featuring pear aroma and grape aroma. Wons Spirits will roll out distilled spirits such as Wonsoju and Hwan-yeong.
Import liquor companies will also take part. HwaGang Liquor will showcase Chinese baijiu products such as Shefengjiu, and Big Boy Liquor will introduce sake products including Yoshinomonogatari Yuzu Light Type and Shirataki Seven Junmai Daiginjo. Korean wine company Mirasil Wolf Winery will also participate in the event to present award-winning domestic wines.
This exhibition is meaningful as an offline event where consumers can directly experience winners of the Korea Wine & Spirits Awards. Until now, the Korea Wine & Spirits Awards has played a role in discovering outstanding beverages through expert evaluations. This time, through collaboration with Lotte Department Store, the plan is to broaden consumer touchpoints for the winners.
A Lotte Department Store official said, "This exhibition is a venue to directly introduce winners of the Korea Wine & Spirits Awards to department store customers," adding, "Consumers seeking a special experience and a refined glass will have a chance to discover great drinks."