MEGA MGC COFFEE said on the 19th that its three watermelon drinks surpassed a cumulative 2.8 million cups sold in 50 days since launch. The watermelons used this summer alone amount to 680,000.
MEGA MGC COFFEE rolled out three watermelon drinks for this summer, reflecting the in-season core trend: ▲ honey watermelon juice ▲ watermelon lychee coco slush ▲ watermelon sorbet milky smoothie. In particular, even as fresh fruit prices have soared, drink prices have remained in the 4,000-won range for the fourth year. Lowering the burden on consumers is the secret to this hit, MEGA MGC COFFEE noted.
It also blended actual watermelon flesh into a base made from 100% cold-pressed watermelon to preserve the fruit's natural sweetness and texture. The reliance on syrup was reduced. On online communities and social media (SNS), positive reactions continued, such as "It doesn't taste like artificial syrup" and "Compared with previous years, the sweetness and real-fruit flavor are more vivid and seem better."
A MEGA MGC COFFEE official said, "We will continue to focus on developing beverages using seasonal fruits," adding, "We will keep introducing menus that consumers can enjoy at reasonable prices while meeting the taste and quality they expect."
Meanwhile, the cafe industry is rushing to release beverages using watermelon this summer. Representative examples include "Our Watermelon Juice" from PAIK'S COFFEE by The Born Korea, released starting on Apr. 30, as well as EDIYA COFFEE's ▲ fresh fruit watermelon juice ▲ fresh watermelon fruit punch, Starbucks' "Watermelon Juice Blended," A TWOSOME PLACE's "Fresh Watermelon Juice," and COMPOSE COFFEE's "Watermelon Juice from Nonsan."