OTOKI said on the 17th that "Royal Ramen," released to mark the 30th anniversary of Yeul Ramen, surpassed cumulative sales of 2 million units about a month after its launch.
Royal Ramen is a K-rose stir-fried noodle that adds cheese and cream to Yeul Ramen's signature spiciness.
Royal Ramen is a product released in response to consumer requests after a K-rose–style stir-fried noodle recipe—boiling Yeul Ramen in milk and adding cheddar cheese for a thicker texture—went viral online.
The spiciness was set somewhat lower than the original Yeul Ramen so consumers new to spicy flavors can enjoy it without burden. As a result, it has drawn positive reactions among foreign tourists, and word of mouth continues online, centered on voluntary recommendations from consumers, OTOKI said.
An OTOKI official said, "We will continue to highlight Royal Ramen's unique spicy and thick appeal to establish it as the representative product of K-rose."