CJ OnStyle said on the 17th that it will adopt Claude Enterprise, a corporations-grade Generative AI solution from global AI company Anthropic, as its official companywide AI platform. Following its push to enhance AI-based customer experience through a ChatGPT shopping service, the company plans to apply AI across overall operations and make artificial intelligence a core competitive infrastructure.
Claude is a Generative AI service competing with OpenAI's ChatGPT and Google's Gemini. It is used as an AI assistant that supports a wide range of knowledge work, including drafting, summarizing, analysis, and coding. In particular, the corporations service Claude Enterprise strengthens security management, data control, and admin functions so organizations can adopt AI at the team level. It can integrate with key work systems such as Confluence, Jira, and Microsoft Office, and is used to boost work productivity and execution speed.
The adoption is part of CJ OnStyle's execution of its AI-native transition strategy announced at its in-house AI conference "AI CON" last year. CJ OnStyle does not see AI merely as a tool to reduce work hours, but as a key means to transform how corporations operate. Accordingly, it is reorganizing customer experience, ways of working, and overall organizational culture around AI.
Results are also becoming visible. Including the ChatGPT shopping service unveiled in May, the number of customers entering the CJ OnStyle app and website via AI has increased about fourfold compared with January.
CJ OnStyle is applying AI to a variety of tasks tailored to job characteristics, including short-form content production and trend analysis. In a prior proof of concept (PoC), the company confirmed productivity gains in repetitive work such as automating broadcast subtitle categorization and building a chatbot during broadcasts.
CJ OnStyle also created a dedicated unit, the "AI Efficiency Lab (LAB)," to spread a culture of AI use across the organization. The AI Efficiency Lab works with frontline departments to identify operational inefficiencies and carry out AI-based automation initiatives. The focus is on moving away from the existing model where frontline teams simply use systems built by the tech organization, and instead creating a structure in which frontline teams define problems themselves and solve them with AI.
A CJ OnStyle official said, "AI is now becoming core infrastructure that determines corporations competitiveness beyond customer experience innovation," adding, "We will evolve into an AI-native corporations, encompassing everything from the experience of customers discovering and purchasing products through AI to a work environment where employees work alongside AI."