Seoul Mayor Oh Se-hoon cited value and experience as the key factors that drive consumer choice in the age of artificial intelligence (AI). He emphasized that K-brands should strengthen their competitiveness based on authenticity.
On the 16th at The Westin Josun Seoul in Jung District, Seoul, Oh delivered a congratulatory video message for the "2026 ChosunBiz Consumer and Retail Forum," saying, "We live in an era where AI is changing how consumers make choices," and, "AI now analyzes personal preferences and proposes optimal options, but in the end, what moves people's hearts are value and experience."
He explained that a similar concept applies to urban policy. Oh said, "Only when we closely examine citizens' daily lives and create the changes they truly want can we earn citizens' empathy and trust."
He continued, "Like hit products from corporations that win over consumers' hearts, the Seoul Metropolitan Government also has many 'million-seller' policies that are deeply loved by citizens," introducing the Climate Companion Card, Wrist Doctor 9988, the Seoul Outdoor Library, and the International Garden Expo as examples.
Oh said, "These policies resonated with many citizens because we anticipated their needs and created changes in daily life," adding, "Building on these experiences, the Seoul Metropolitan Government aims to leap forward as a global lifestyle city where people around the world come and stay."
He also said, "We will do our best to enhance the city's competitiveness and build a foundation for growth so that your creative products and brands can advance onto a bigger stage."
He added, "Even in the AI era, what ultimately gets chosen are value, appeal, and authenticity that move people's hearts," and, "I hope this event will be a meaningful time to jointly explore the future competitiveness of Korea's retail industry and K-brands."