MEGA MGC COFFEE on the 12th unveiled a new TV commercial featuring brand model soccer player Son Heung-min and said it will roll out a brand campaign for the entire nation to enjoy and cheer on Korea's soccer matches together.
The TV commercial was produced based on MEGA MGC COFFEE's brand slogan, "Joy grows when shared." The "Mega Song" used as the commercial's background music features the idol group EXO.
In a teaser video released earlier through the brand's official YouTube and social media (SNS) accounts, the message "Success achieved not alone but together" linked Son Heung-min's soccer journey with MEGA MGC COFFEE's brand philosophy.
In addition, MEGA MGC COFFEE will run campaign season–exclusive cup holders and posters in stores and plans to hold a customer participation cheering event tied to the TV commercial. Customers who leave a cheering message for Son Heung-min in the comments on the TV commercial uploaded to the official MEGA MGC COFFEE YouTube channel will be entered into a drawing, and the selected messages will be displayed on kiosks at MEGA MGC COFFEE stores nationwide.
Also, all customers who use the "Together Order" feature, which lets multiple people place a menu order together, and verify it on social media will receive a Zero Boost Ade beverage coupon. Through a drawing, a signed Son Heung-min jersey and a 20,000 won MEGA MGC COFFEE gift card will also be given out.
A MEGA MGC COFFEE official said, "We hope this campaign will fully ignite customers' enthusiasm for cheering on Korea's soccer matches," adding, "We planned the campaign with a sincere wish to support this stage, which holds deep meaning for Son Heung-min."
The Korea men's national soccer team will play its Group A opener of the CONCACAF World Cup group stage against European dark horse Czech Republic at 11 a.m. on the 12th (Korean time) at Estadio de Guadalajara in Zapopan, Mexico.