Domino's Pizza said on the 12th that ahead of Blood Donation Day on the 14th, it visited a blood donation event with the Korean Red Cross and delivered pizzas with its Party Car.
Domino's Pizza sent its Party Car to a blood donation event held at Korea Polytechnic University Nam Incheon Campus on the 11th and provided pizzas to donors. Domino's Pizza said the Party Car event was intended to spread a culture of blood donation, to show greater appreciation for donors, and to help stabilize the blood supply.
In fact, in June last year, Domino's Pizza ran a 50% discount promotion to mark Blood Donation Day. It also delivered pizzas via the Party Car to donors at the Incheon Blood Center.
Domino's Pizza's Party Car is a food truck equipped with pizza-making facilities that began operating in October 2008 and has since traveled about 500,000 km to share pizzas. The number of pizzas the Party Car used last year for sharing came to about 2,700. These pizzas were delivered to neighbors in need, including youths preparing for independence and people with disabilities, or used to support events with social meaning, such as suicide prevention campaigns.
A Domino's Pizza official said, "We are pleased to donate pizzas to blood donors through the Party Car again this year following last year," adding, "Going forward, Domino's Pizza will strive to be a brand that practices sharing by seeking out a variety of people, including donors."