hy said on the 12th that it will run a consumer-participation promotion for its food and beverage brand "Ari (ARIH)" using its in-house delivery infrastructure.
hy explained, "We planned this promotion to expand consumer touchpoints and provide a brand experience by using the ride-on refrigerated cart COCO and the Fresh Manager (hereafter FM) network."
hy will leverage about 11,000 COCO units nationwide to strengthen awareness of Ari. Customers can access Ari's official social media channels via the brand sticker QR code attached to the side of COCO. Events for purchasing customers are also prepared.
At the site of "BTS WORLD TOUR "ARIRANG" IN BUSAN," which opens today, an Ari brand booth will be operated.
Ari is a global "Modern Balance Food" brand planned by Paldo Co. and hy together with BTS. With BTS members participating directly from the planning stage, including the brand name, flavors, and design, Ari's concept is "balance and happiness in daily life, and health." It currently offers three product lines: Modern Noodles, postbiotic energy drink, and dual-biotic soda.
After entering the Lotte Duty Free Gimhae Airport store on the 1st, Ari is also being sold at the Busan store. It is scheduled to enter sequentially the stores near Gates 248 and 243 at Incheon Airport Terminal 2 and the Gimpo Airport store.
An hy official said, "This promotion was designed so consumers can experience Ari in various ways," adding, "We will continue to expand online and offline touchpoints to raise brand awareness."