Food brand Olhgok said on the 12th that it will run a discount promotion to mark its grants on the YouTube entertainment program "Nego King." Olhgok is a domestic peanut processing specialty brand launched in 2022 by Banseok Industry, a company specializing in peanut agriculture, and has recently drawn attention on the back of blood sugar management and the healthy pleasure (enjoyable health management) trend.
According to the Nego King negotiation results released the previous day, Olhgok will sell major products at discounts of up to 71% on Kakao Talk Deal through the 17th. Including its flagship "Peanut Butter Smooth & Crunch," the discounts cover ▲ three pistachio spreads ▲ two peanut crunch granolas ▲ peanut yakgwa ▲ low-sugar plum syrup ▲ hazelnut chocolate spread, and more. In particular, customers who purchase 15,000 won or more will also receive free shipping.
A new product, "Marron Spread," also launched for this promotion. Marron Spread features a savory flavor by grinding domestic chestnuts, and it lowers sugar content by using allulose instead of sugar. This new product is also included in the special promotion pricing.
An Olhgok official said, "We planned this promotion so consumers can try products made with domestic grains in line with the healthy pleasure trend without burden," and added, "We will continue to introduce products that can be enjoyed in a healthy and delicious way."