Lotte Hotel & Resort has opened the first L7 hotel in Gyeonggi. L7 is a lifestyle hotel brand that Lotte Hotel first launched in 2016, characterized by distinctive design, interiors, and an operating concept.
Lotte Hotel & Resort held the opening event for L7 Gwangmyeong by Lotte Hotel on the 11th. L7 Gwangmyeong by Lotte Hotel is the eighth L7 hotel at home and abroad and the first to open in the Gyeonggi area.
Chief Executive Officer Jeong Ho-seok of Lotte Hotel & Resort said in a welcome address that day, "As a lifestyle hotel where travel, business, and relaxation come together, we aim to provide customers with new experiences and value," and "we will grow into a landmark representing Gwangmyeong."
L7 Gwangmyeong by Lotte Hotel features 228 guest rooms in total, an opening-and-closing infinity pool, an all-day dining restaurant, a bar, a cooking studio, and a media lounge. It plans to attract domestic and international tourists and business guests visiting the Gwangmyeong station area.
L7 Gwangmyeong by Lotte Hotel is the first entrusted operation case of Lotte Hotel HM, a specialized hotel operation subsidiary launched by Lotte Hotel & Resort this year. Starting with this L7 Gwangmyeong, Lotte Hotel HM plans to expand its entrusted operation business at home and abroad.