APR will roll out Booster Pro X2, recently introduced in Korea by beauty device brand Medicube Age-R (AGE-R), in the United States and the United Kingdom in succession.
Booster Pro X2 will debut on the U.S. TikTok Shop on the 11th, followed by phased launches on Amazon in the United States and on TikTok Shop and Amazon in the United Kingdom. It will also launch in offline channels, with plans to keep expanding local sales channels.
Booster Pro X2 is a next-generation model unveiled about two and a half years after the release of Age-R's flagship product, Booster Pro. With a dual-care concept, it improves energy delivery and cosmetic absorption, and adds three new modes over the previous model for a total of seven modes.
With this launch, APR aims to expand Medicube Age-R beauty device sales in North America and Europe and strengthen global consumer touchpoints.
As consumption of K-beauty content grows in the United States and the United Kingdom, the at-home beauty device market is on an upswing. Medicube is raising overseas awareness by operating skincare and beauty device content centered on global social media (SNS).
The Medicube global Instagram account had 1.39 million followers as of late May this year. The Medicube US store on the U.S. TikTok Shop has more than 500,000 followers, with Zero Pore Pad and Booster Pro established as key sellers.
Market research firm Euromonitor projected the global at-home beauty device market would grow from about 7 trillion won in 2024 to 45 trillion won in 2030. The compound annual growth rate is 36%. In particular, the North American market is expected to expand from 190 billion won to 970 billion won over the same period.
APR is maintaining its growth, led by cosmetics and beauty devices. Last year, APR's revenue rose 111% from a year earlier to 1.5273 trillion won, and operating profit climbed 198% to 365.4 billion won. Overseas sales account for 89% of total company revenue. In the first quarter of this year, revenue jumped 123% year over year to 593.4 billion won, and operating profit increased 173.7% to 152.3 billion won, marking the company's largest quarterly results since its founding.