EDIYA COFFEE said on the 11th that more than 700,000 cups of its three fresh fruit drinks were sold in the three weeks since launch.
According to EDIYA COFFEE, the three fresh fruit drinks were introduced in May and consist of: ▲ fresh fruit watermelon juice ▲ fresh fruit tomato juice ▲ fresh watermelon fruit punch. Among them, the top-selling menu item is fresh fruit watermelon juice, which ranked second among all menu items for the week from the 4th through the previous day, following Americano at No. 1.
EDIYA COFFEE plans to hold a customer participation event in line with the popularity of its fresh fruit drinks. From the 12th to July 12, it will run a blood donation campaign with the Korean Red Cross. EDIYA COFFEE said it planned the campaign to help ensure a stable blood supply during the summer, when supplies tend to become unstable.
The campaign is being conducted for entrants to the promotion among Korean Red Cross blood donors from the 1st of last month to the 12th of next month. Through a drawing, the first-prize winner will receive a one-month pass for EDIYA COFFEE fresh fruit watermelon juice, and 100 whole watermelons will also be donated in the winner's name.
In addition, together with the fortune-telling service "Posteller Manselyeok," it will run a "good luck talisman event" through the 22nd. On Instagram and X (formerly Twitter), among participants who authenticate by capturing their five elements composition checked on Posteller Manselyeok, winners will be selected by drawing to receive a set of three talismans and vouchers for fresh fruit drinks.